Dubai - The Mövenpick Hotel

Dubai - The Mövenpick Hotel

7 December 2011

The Challenge

To provide a unique way of breaking down communication barriers between the back of house and the guest room, utilising touch screen technology through an interactive multi-lingual communications platform.

The Value

Intelligent and personalised interaction with hotel guests using the unique iRiS Personal Valet interface. Enable guests to access wide-ranging services, in their preferred language, including in-room dining, hotel directory, spa information and bookings, tours and activities information and local history and culture.

  • Improved productivity and guest communication
  • Faster linkage of people, processes and resources with mobility and communication features such as instant feedback, SMS and email alerts, escalation of critical guest needs
  • Rapid revision of content for promotions, dining and information
  • Reduced time to market for new products and services
  • Rapid dissemination and distribution of communications and information to guest rooms
  • Improved personalisation of services and information
  • Event logging
  • Outstanding guest experience

The Property

Dubai – The Mövenpick Hotel Jumeirah Beach lies in the heart of one of Dubai’s newest dynamic and most lively urban locations, Jumeirah Beach Residence. This 5-star hotel is modern, chic and contemporary all in one, featuring lively dining and entertainment options, expansive recreational and modern meeting, conference and banqueting facilities and is only few steps away from the beach of the stunning Arabian Gulf. 

The objective of the trial

To demonstrate that the iRiS Guest Valet encourages guests to increase their in-room spend, through purchases such as room service, spa and restaurant bookings, and other opportunities presented on the iRiS Guest Valet. All delivered through a unique experience in line with the Mövenpick brand and philosophy.

The result after 20 weeks trial in 20 rooms

  • $ 10 increase in F&B revenue in rooms running iRiS on iPads vs non iPad rooms
  • The average F&B spend per order is up $20

"We are delighted to see that Mövenpick is taking hospitality and guest services to a new level while these results prove significant return on investment (ROI) for the hotel operator," commented Mr. Jason Jefferys, CEO of iRiS Software Systems.