Abu Dhabi – The Qasr Al Sarab Hotel

The Challenge

To provide a unique way of breaking down communication barriers between the back of house and the guest room, utilising touch screen technology through an interactive multi-lingual communications platform.

The Value

Intelligent and personalised interaction with hotel guests using the unique iRiS Personal Valet interface. Enable guests to access wide-ranging services, in their preferred language, including in-room dining, hotel directory, spa information and bookings, tours and activities information and local history and culture.

• Improved productivity and guest communication
• Faster linkage of people, processes and resources with mobility and communication features such as instant    feedback, SMS and email alerts, escalation of critical guest needs
• Rapid revision of content for promotions, dining and information
• Reduced time to market for new products and services
• Rapid dissemination and distribution of communications and information to guest rooms
• Improved personalisation of services and information
• Event logging
• Outstanding guest experience

The Property

Abu Dhabi – The Qasr Al Sarab Hotel, located in the heart of the Arabian Desert, is a unique getaway resort catering to the needs of those looking for a peaceful and tranquil environment to spend some much needed downtime. The property is spread over several hectares of desert, 180 kilometers from the capital of the United Arab Emirates, presenting the operator Anantara with both logistical and communications challenges in taking requests and delivering services to the 200 guest rooms and other outlets. The owners of the property, Tourism Development Investment Company (TDIC), a master developer based in Abu Dhabi chose to partner with iRiS Software Systems to develop a unique guest experience using cutting-edge touch screen technology. 

The objective of the trial

To demonstrate that the iRiS Guest Valet encourages guests to increase their in-room spend, through purchases such as room service, spa and restaurant bookings, and other opportunities presented on the Guest Valet. All delivered through a unique experience in line with the Anantara brand and philosophy.

The result after 20 weeks trial in 20 rooms

A significant uplift in F&B revenue by 30% in rooms running iRiS on iPads vs non iPad rooms
The average order value is up 40%

"We are absolutely delighted by these results and believe the guests are benefitting from the improved level of information, communication and services we are offering through this unique platform" commented Mr. Jason Jefferys, CEO of iRiS Software Systems.